Alibaba Switches Lazada CEO Again in Tough E-Commerce Market


SINGAPORE—Alibaba Group Holding Ltd. replaced the chief executive of its Southeast Asia e-commerce unit for the third time in just over two years, as the Chinese technology giant continues to struggle to get its international business on track.

Alibaba said it has tapped Chun Li, the head of Lazada’s Indonesia operations, Southeast Asia’s biggest market, to take on the CEO post as well. The move puts a tech expert and veteran of one of Alibaba’s domestic online markets atop Lazada. He succeeds Pierre Poignant.



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