Why Parents Are Dressing Their Kids Like Budding Sneakerheads

ERIC CHENG STARTED collecting sneakers for his daughter before she was even born. The sneakers are a “reflection” of his own interest in sneakers, said Mr. Cheng, 36, a longtime collector who runs a creative marketing agency in Edmonton, Canada. Eight months ago, his daughter came home from the maternity ward with little Air Jordan 1 booties on her feet, despite the newborn’s understandable ignorance of style. Mr. Cheng said he’s always “trying to find the latest coolest stuff for her.” Like father, like daughter.

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